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FAQs


   Q. How does INFLOWe differentiate from a DAM or a Digital Archive system?


  •    A. INFLOWe is designed to provide more engaging and accurate research through the Brand's digital assets, enable cross-pollination to spark creativity and manage personal and shared mood boards for research and collaborative team workflows.




   Q.
Is INFLOWe similar to Pinterest? 


  •    A. Despite a similar user interface and ease of use, INFLOWe provides more profound and granular information on each visual asset, more powerful search capabilities, and multiple use cases. Also, INFLOWe content is thoroughly selected by the Brand and is generally not for public use. 




   Q
. Does INFLOWe require installation? 


  •    A. INFLOWe is provided as Software as a Service (SaaS) through the Web and does not require an on-premise installation. This modality facilitates software updating and the release of new functionalities. 




   Q
. What if I need only some INFLOWe functionalities? 


  •    A. INFLOWe is designed to be modular to tailor the investment to the actual Client's needs. 

  • We start with a Core module that provides exploration of visual assets, creation and sharing of mood boards, and creation of Stories for internal use. 

  • We can modularise within the Core module based on resource type (e.g., Images or Videos) and product categories (Ready-to-wear, Bags, Shoes, Jewelry, etc.).

  • The Press-Kit and Archives Item Loan modules are separate functionalities that can be released immediately or activated later.




   Q
. How is Artificial Intelligence used? 


  •    A. INFLOWe ease-of-use is achieved thanks to the adoption of specially-trained Artificial Intelligence engines.

We use custom-developed AI models:

  • to generate a granular and highly accurate tagging

  • to enable Visual search (search of an image using an image)

  • to facilitate the exploration and search of the visual assets. 




   Q
. How can we integrate INFLOWe with our Brand's Digital Asset Management system (DAM), PIMs or Digital Archives? 


  •    A. INFLOWe is designed to integrate with other brands’ systems through Application Programming Interface (API) technology. The integration enables the automatic upload of new images (e.g., new collections) and data alignment, avoiding inconsistencies and rework.  




   Q
. What effort is required by the Brand's team during INFLOWe setup?


  •    A.  During the setup phase, the Brand team will provide Brandcraft with all the relevant images and metadata. Brandcraft releases INFLOWe, complete with all the digital assets (photos, videos) fully tagged by our AI models and integrated with the Brand's metadata. Brandcraft and the Client's IT team will collaborate to set up the API protocol for automatic data exchange with local DAMs, PIMs, or other Client systems.

    .
    Intelligence is sexy