statement — Brandcraft

Our Vision

We bring innovation into content-rich industries such as Fashion, Design, Art, and Media, by blending Humanity and Technology.
We envisage a future when Artificial Intelligence tools amplify and augment human workflows, content exploration and creativity.
At Brandcraft, we strongly believe in augmenting people's insights and content exploration ability within company Heritage.

To innovate effectively and sustainably, we adopt a Hybrid Intelligence approach, blending human expertise with Artificial Intelligence.
Rooted in human understanding and values, we develop tailored AI models to address specific challenges and opportunities in proprietary content exploitation.

Through a deep understanding of industry content workflows and further tailoring to the Client's specificity, Brandcraft creates digital tools and process innovation to explore and leverage Heritage.

WHO IS BEHIND

Grazia has pursued an innovation-based vision through her 16 years as Head of Gucci Heritage and, later, as a consultant to multiple renowned Fashion Brands.

Giulio worked at CERN as a physics researcher and has over 20 years experience in Tech companies as a marketing, innovation strategy, and data science executive.

We transfer Human knowledge and expertise to the Machine to empower Human Creativity.