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About
Heritage expertise and AI — by design
Brandcraft was born from a specific conviction: that the fashion industry's creative future depends on how well it understands its own past — and that AI, used with intention and care, can deepen that understanding without replacing the human judgment that makes it meaningful.
We bring together two disciplines that rarely meet at this depth: twenty-five years of heritage expertise inside some of fashion's most important houses, and decades of AI research, Machine Learning development, and technology strategy. The result is an approach — and a set of tools — that neither discipline could have built alone.
We transfer human knowledge and expertise to the machine — to empower human creativity.
Grazia Venneri
Co-founder — Heritage Strategy & Content
Grazia Venneri spent 16 years as Head of Heritage at Gucci — building the Historical Archive from scratch, designing its digital platform, and driving the concept and launch of the Gucci Museum. She developed initiatives that originate within archives but transcend them: Living Archive, Evolving Heritage, Never-Ending Vibes — concepts that redefine what a brand's historical patrimony can do. Since 2014, she has consulted for houses including Giorgio Armani, Moncler, Swarovski, Sergio Rossi, and Giuseppe Zanotti. At Brandcraft, she leads heritage strategy and content expertise.
Giulio Piana
Co-founder — AI & Platform Architecture
Giulio Piana holds a PhD from CERN, where he worked as a physics researcher and co-published over 200 scientific papers. He has spent 30 years at the intersection of science, technology strategy, and business — including 15 years leading international marketing and data science functions at a Fortune 500 company, and five years as senior strategist at a venture capital firm. He is a trusted advisor to CEOs and boards on AI transformation. At Brandcraft, he leads Machine Learning development and platform architecture.
We deliver ready-to-use platforms — not prototypes that require months of internal work before they operate. From day one, your team has a complete, content-filled environment built around your specific archive and workflows.
We build for the long term. Our goal is not to create dependency on Brandcraft, but to transfer a capability that your organisation owns and develops independently. The models, the taxonomy, the platform: they stay with you.
We remain curious. The AI landscape evolves rapidly, and so do the creative industries we work with. We apply the latest techniques not because they are new, but because they serve our clients' specific challenges better.